Rihanna in Large Design Collaboration

Rihanna goes into a large and long lasting design collaboration as creative director at one of the world’s biggest brands in sports apparel.

The range of workout clothes have recently exploded and now we want to be more than happy to dress nicely even at the gym. With the increased interest in concrete even competition for customers and a brand that goes out offensively is Cougar recruiting Rihanna. The superstar will be Ambassador for Pumas sport women, but also put its stamp on the collection as creative director of the same line.

Rihanna is known for being quick with new trends and to dare to go their own way. In the hope that her cooperation Puma personal style and creativity to shine through to the collection as well as to the design to bring something new and innovative. Previously, Usain Bolt and Sergio Aguero famous faces for the brand but they have searched for the right profile for female athletic wear.

“It’s fun to find a brand that celebrates strength and individuality. I could not imagine a better partner to collaborate with as creative director. I look forward to seeing what the Cougar and I will be doing together.

Rihanna is not alone in looking forward to see the result, so do we! But we’ll have to wait a while longer, she sits down at the design table until the beginning of January.

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