Donatella Versace: “If You Want to be Comfortable, Stay at Home in Your Pajamas”

DV Fashion has met with Donatella Versace and talked sweat pants, shyness and of course spring/summer collection 2016 where fashion designer once again demonstrated their flair. Versace is definitely back!

Nis Donatella Versace came in and thanked for the Versace show of spring/summer collection in 2016, there were many who were able to conclude that the old is the oldest. Maybe it was her best collection yet, here she had really found itself. And found correct.

The audience had seen an army of tough women marching on
the catwalk in kakifärgat and animal pattern with many military credentials. Gone was the old family firm’s characteristics, the colorful and seductive. Certain plays Donatella Versace still sexiness, it’s tight, sky-high heels and plateaus and very feminine. But the
poisonous snakes have slithered away and Medusa logo appear more discreetly.

Instead, the Versace woman released in the urban jungle, which the company itself describes it. It’s masculine tailoring as feminised through a tightly belted waist tightened.

Versace is all about strength, individuality and power. Versace is also about loving life.

“I don’t want to just think about Versace by Versace today, but tomorrow. This is how we order our dna ahead – by being true to our roots but always focused on the future.

Previously, the Versace collections, accused of being a mess of styles, a mix of legacy of Gianni Versace and Donatellas ideas. If he was the överdådige, on the border of the Baroque, she realized early on that it was other winds that blew and introduced more minimalist touches.

Through collaborations with younger talents, which j. w. Anderson, Christopher Kane and Anthony Vaccarello, she has shown that she had a flair for which that is something to be reckoned with in the younger generation. The year 2011 could H & M customers worldwide get advice to buy some Italian glamour in the form of Versace. The collaboration was, of course, a way for Versace to spread to younger and, above all, greater, circuits. But Donatella Versace makes even other, rather more unexpected collaborations: autumn 2015 it was Donatella Versace who was Givenchy’s face in a campaign.

Donatella Versace was born in Calabria, at the bottom of the Italian boot. She grew up with two older brothers, the eldest sister Tinuccia died at the age of nine, of peritonitis.

In the 1980s his brother Gianni launched a fragrance dedicated to her, the Blonde. And probably she is blonde. When she was eleven years old, she was persuaded by her brother to dye the blonde highlights. It was unthinkable to ask parents for permission so they took it a little bit on whether p. At 14 was blonde, platinum blonde Donatella, at 16. And so, she has remained.

She is not the one that creeps up on the couch in sweat pants and a hoodie. No, rather lacquer-pants.

– Naturally? What is it? For me it has something to do with natural vegetables, she said.

Also her penchant for towering heels began in adolescence, and in the morning she rose up at 6 am to style the hair and put a heavy makeup before it was time to go to school.

Her mother was a seamstress with her own Studio and her hung Gianni, although he was not thought himself a future in fashion. He wanted to work with music. Neither Donatella dreamed of a design career. She started studying languages in Florence, but did not want to become a teacher like his fellow students but planned to work with pr or music.

When the mother died in 1978 left Donatella studies and moved to Milan to assist his brother, who had started his own label. Pretty soon increased her importance to Gianni and she became his Squire, sounding board and muse.

She had to take care of hair and makeup, and accessories, such as bags, shoes and jewelry. As she got more responsibility, she supervised the legendary campaigns with photographers such as Richard Avedon, Irving Penn and Helmut Newton. in 1994, she became head designer for Versus, the younger and a little more rebellious Bell.

After Gianni Versace’s first haute couture show in 1990 was the first dress of Princess Diana, an ice silk spectacle case with sparkling stones. Seven years later, Diana’s death and the image of her in the pale blue dress adorned the cover when Harper’s Bazaar paid tribute to her in a memory number.

It has been almost 20 years since Gianni Versace was shot by a serial killer in Miami Beach in 1997. The year that has been marked by successes and cases, when the company was near bankruptcy, partly due to the economic crisis of 2008, which hit hard the luxury industry. But also to house the Versace expenditures have been far higher than income. Much went to the family’s private consumption, even while Gianni Versace lived. Real estate in the Castle class, a magnificent art collection and private aircraft was his everyday life. Donatella Versace also had a bulky life and been generous in toward employees and friends, invited celebrities on the vip treatment and gifts that had fallen into a classic media drive of bribery if it had been in Sweden.

When the economy was in the ground began in various rescue operations to keep Versace in the market, with the mobilisation of consultants and even musings on selling part of Gucci and Tom Ford. Thanks to toughness and rehab for both economy and Donatella Versace herself got the company back on its feet.

Gianni Versace had shortly before he died, bequeathed his share of the company to his niece Allegra, which at that time was only eleven years old. Today, she is 29 years old and represent the family together with her mother Donatella Versace and uncle Santos Versace. Donatella Versace, however, has all the creative responsibility.

In this responsibility includes ready-to-wear for men and women during the haute couture label Atelier Versace and Versus Versace the younger line, which at the time operated by Anthony Vaccarello.

In the brand Versace is also part of Versace Home, jewelry, watches, fragrances and eyewear. And not to forget, the Palazzo Versace-hotels in Australia and Dubai. A third is to be built in Macau S.A.R., China.

DONATELLA VERSACE

The media image of Donatella Versace shows a woman with extra everything. But she claims that she is a shy person who also has low self-esteem. Although it has improved over the years, she has been nervous in public, like to be in television. There is nothing that is evident when you look at the later interviews with Donatella Versace, often subtitled as the English she squirts out at Italian Mannerism is sometimes difficult to understand.

Now, she has a glamkommando to help her with her hair and makeup in the morning. Flat shoes, she never owned.

– What is the convenient fashion? To be comfortable – it does not exist in the fashion vocabulary. If you want to be comfortable, stay at home in your pajamas.

But she is not the one that creeps up on the television couch in sweat pants and a hoodie. No, rather lackbrallor. And always in high heels.

Clothes should give strength, she says. And it was the models on display of spring/summer 2016 radiated. Large security and glamorous femininity.

 

Gallery

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Donatella Versace, biografia

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Donatella Versace : son effroyable transformation physique ...

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Donatella Versace - Elegancia e Escolhas

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Donatella Versace

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Donatella Versace

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Donatella Versace

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Donatella Versace eletta Fashion Icon del 2017

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Donatella Versace : son effroyable transformation physique ...

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Foto di Donatella Versace

Foto di Donatella Versace

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